The Amplify Board

Amplify is led by a dedicated board of volunteers from across the social impact, nonprofit, and higher education sectors.

 Girlforce Leadership Team & Girlforce Leadership Team Alumni group photo – Dreamforce 2016

Girlforce Leadership Team & Girlforce Leadership Team Alumni group photo – Dreamforce 2016

Jace Bryan


Higher Education Open Source Community Manager,
Corinth, TX

Pronouns: He/Him/His

Prior to coming on board with in February of 2017 Jace worked at Texas A&M University-Commerce as their Senior Salesforce Administrator supporting multiple business units and systems focused on recruitment and admissions (undergraduate as well as graduate). Jace has been actively involved in the Higher Education community since 2014 contributing through blogs, skill shares, documentation, presentations, and discussions with Universities interested in using Salesforce as their CRM solution. Jace is a past member of the Higher Education Advisory Council.

Jace’s current role focuses on working closely with the greater ecosystem to promote and manage the Higher Education open source projects at

Jace enjoys hiking, wilderness survival, primitive tool making, learning to fix "all the things" via YouTube, weightlifting, advocating for human rights and social justice, helping to build and sustain supportive and inclusive communities wherever he goes, eating vegan, and watching anime and Stranger Things with 3 awesome kiddos when they aren't doing parkour safety rolls in the house.

For more information about Jace and/or to contact him: Salesforce Power of US Hub, Twitter, LinkedIn

Joanna Iturbe


Strategic Product Manager & Sr. Business Analyst - Leeds School of Business, University of Colorado Boulder
Boulder, CO

Pronouns: She/Her/Hers

Joanna Iturbe has worked with Salesforce and in the higher education industry for 10 years. Her certifications include Certified Scrum Product Owner (CSPO), Salesforce Administrator, Salesforce Developer, Database Management and Project Management.
Before diving head first into the IT world when she started at CU in 2011, Joanna received her bachelor’s degree from Baylor University in public relations and business administration and worked in marketing, recruitment and admissions in the private sector and at Baylor.
Within the Salesforce ecosystem, in addition to serving as a Salesforce MVP, she is also secretary of the Higher Education Advisory Council, Board Member of Amplify, leader of the Salesforce Denver User Group, and overall Salesforce Evangelist.

For more information about Joanna and/or to contact her: Email, Salesforce Power of Us Hub, Twitter, LinkedIn, Salesforce Trailblazer Community, Career Girls Role Model (Video Interview)

Michelle Regal


Director of Operations, Now IT Matters
Biloxi, MS

Pronouns: She/Her/Hers

Michelle Regal is the Director of Operations at Now IT Matters, Co-leader of the New Orleans Salesforce User Group, a Salesforce MVP, and a Certified Administrator, Developer, and Platform App Builder. Before joining Now IT Matters, she administered the Eloqua and Salesforce databases for PBS and provided support to PBS member stations on implementing a custom Visualforce donation page. Before joining PBS, she was a Program Manager at BRAC USA for more than four years, during which she built three Salesforce databases, provided marketing support and built an online, social media and traditional media strategy for the largest NGO in the world. Additionally, she’s implemented and maintained several Salesforce and other CRM databases and developed multi-channel donor acquisition and retention strategies. Michelle has an MBA from the Stern School of Business at NYU.

For more information about Michelle and/or to contact her: Salesforce Power of US Hub, Twitter, LinkedIn, Salesforce Trailblazer Community

Joni Bryan


Corinth, TX

Pronouns: She/Her/Hers

Joni’s first job was working in a nonprofit organization, and she founded her first nonprofit when she was 19, working with middle school and high school girls to empower them to take autonomy in health and relationship choices. Since her initial work in nonprofits, she has been involved in several nonprofits in various capacities, her most recent work as a Board Member for the Nourish Collective. She founded Girlforce in September 2013, in the Power of US Hub, hoping to connect to other nonprofit women using Salesforce, and to give nonprofit women a place to educate themselves and their peers through study groups and professional and personal development opportunities. From their start in 2013, they have grown from 25 members to thousands!

She considers herself a nonprofit storyteller helping nonprofits use data to tell the stories of empowerment, compassion, inspiration, and change, and she advocates for building the capacity of nonprofit organizations through technology. She brings a diverse range of approaches to the work of nonprofit technology, drawing on the latest nonprofit educational models, her background in human services and people/data management.

She has spent the past 17 years heavily involved in the nonprofit community, helping found two nonprofit organizations, currently serving on the board of The Nourish Collective, and as founder and chairperson for Girlforce. Joni is also a Salesforce MVP.

Random Details and Favorites: I love asking questions that have no answer, igniting passion, wearing flip flops, hula hooping, and crocheting. My children, coffee, trees, and homemade peach ice cream rock my world. The List (of the bucket variety) includes in no particular order: Burning Man, TED, learning to make the perfect mojito, and attending a holy festival of each of the world’s major religions. My passions include helping people find their voice, art in public spaces, community building, and learning. Tell me your story.

Judi Sohn


Nonprofit Open Source Community Manager,
Lumberton, NJ

Pronouns: She/Her/Hers

Judi started her Salesforce journey in 2006, as a new Director of Operations at a small startup nonprofit dedicated to colorectal cancer advocacy. They were one of the first 500 nonprofits to receive a Power of 10 donation. Prior to joining, she worked on the Convio Common Ground team and then was a consultant at KELL Partners. She loves to share her joy of all things Salesforce as she learns what the platform is capable of. She holds 6 Salesforce certifications, has presented at Dreamforce multiple times, was co­-moderator of the Pre-­Hub NPSF Google Group and was in the 2nd class of Salesforce MVPs.

Judi’s passion is community and helping the “accidental Salesforce admin” meet their organization’s mission and solve problems using Salesforce. She lives in southern New Jersey, just east of Philadelphia, with her husband since 1993 and their two young adult daughters. The little free time she has when she’s not answering lots and lots of questions on the Hub is reserved for knitting … the more complex and intricate cables and lace, the better.

For more information about Judi and/or to contact her: Salesforce Power of US HubTwitterLinkedIn

Rev. Tracy Kronzak


Sr. Manager, Partner Success - Global Alliances,
San Francisco, CA

Pronouns: They/Them/Theirs

Tracy is a CRM implementation strategy, change management, and organizational leadership and technology adoption expert. They have 20 years of experience in the nonprofit ecosystem and its related industries, including philanthropy, activism, research, technology management, and Salesforce CRM platform consulting and consulting business development.

Tracy frequently presents at conferences nationwide on CRM selection/implementation, technology strategy, and women in technology. They attended Cornell University, holds a Master of Public Administration degree from New York University, and is a Salesforce Certified Administrator, Sales Cloud Consultant, and Platform App Builder.

Prior to joining, they were Co-Founder of BrightStep Partners, a strategic Salesforce consulting firm for nonprofits. They are a Salesforce MVP alumna, and served as an Implementation Partner Representative to the Nonprofit Starter Pack Advisory Board, and in an advisory capacity to the Nonprofit Technology Network annual Nonprofit Technology and Leading Change conferences.

They are a member of the Temple of Isis in Geyserville, CA, a Goddess church community where they are an ordained Rev. Priestess. In their free time, they are a ceramic artist and potter, avid skier, bicyclist and hiker, and burgeoning marksperson.

For more information about Tracy and/or to contact them: Salesforce Power of US Hub, Twitter, LinkedIn

Marisa Lopez


Director of Account Management, Presence Social Impact
San Francisco, CA

Pronouns: She/Her/Hers

Marisa is a Salesforce Evangelist who has helped hundreds of nonprofit organizations leverage Salesforce to forward their mission. She often refers to herself as a Technology Therapist.

Prior to joining the world of nonprofit tech, she spent a blissful decade immersed in marine conservation, policy, and education. Her greatest accomplishment is raising her beautiful, independent, level-headed daughter.

Her passions include experiential parenting, SCUBA Diving, enjoying the moment, failing forward, attempting the impossible, and amplifying women in tech.

For more information about Marisa and/or to contact her: Salesforce Power of US HubTwitterLinkedIn