The Amplify Board

Amplify is led by a dedicated board of volunteers from across the social impact, nonprofit, and higher education sectors.

Attendees at the Dreamforce 2018 Amplify Breakfast

Attendees at the Dreamforce 2018 Amplify Breakfast

Board Members

Jace Bryan


Higher Education Open Source Community Manager,
Corinth, TX

Pronouns: He/Him/His

Jace is the Higher Education Open Source Community Manager at who aspires to be a trusted leader in building diverse and inclusive communities that drive organizational impact through sustainable open source innovation.

Jace served on the Leadership Team of Girlforce (Pre-Amplify) from 2015 to 2017.

Jace is also an alumni of the Higher Education Advisory Council.

Jace enjoys hiking, learning to fix "all the things" via YouTube, weightlifting, advocating for human rights and social justice, helping to build and sustain supportive and inclusive communities wherever he goes, eating vegan, and watching anime and Stranger Things with 3 awesome kiddos when they aren't doing parkour safety rolls in the house.

For more information about Jace and/or to contact him: Salesforce Power of US Hub, Twitter, LinkedIn

Joanna Iturbe


Strategic Product Manager & Sr. Business Analyst - Leeds School of Business, University of Colorado Boulder
Boulder, CO

Pronouns: She/Her/Hers

Joanna Iturbe has worked with Salesforce and in the higher education industry for 10 years. Her certifications include Certified Scrum Product Owner (CSPO), Salesforce Administrator, Salesforce Developer, Database Management and Project Management.
Before diving head first into the IT world when she started at CU in 2011, Joanna received her bachelor’s degree from Baylor University in public relations and business administration and worked in marketing, recruitment and admissions in the private sector and at Baylor.
Within the Salesforce ecosystem, in addition to serving as a Salesforce MVP, she is also secretary of the Higher Education Advisory Council, Board Member of Amplify, leader of the Salesforce Denver User Group, and overall Salesforce Evangelist.

For more information about Joanna and/or to contact her: Email, Salesforce Power of Us Hub, Twitter, LinkedIn, Salesforce Trailblazer Community, Career Girls Role Model (Video Interview)

Julia Cannon

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Senior Product Manager, roundCorner
San Francisco, CA

Pronouns: She/Her/Hers

Julia Cannon is a Senior Product Manager at roundCorner. In her role, she manages the development of foundationConnect, a grants management and CRM solution built on She has 10 years of experience working in nonprofit organizations, six of those years within the Salesforce ecosystem.

Before entering the tech field, Julia has been a theatre artists, music school manager, English teacher, Peace Corps volunteer, and opera singer. Among her accomplishments she lists performing on four continents, summiting a 14,000 ft mountain, and watching a full season of Stranger Things in a single day.

For more information about Julia and/or to contact her: Salesforce Power of Us Hub, Twitter, LinkedIn

Lindsey Adams


Cloud Support Specialist, Playworks
Oakland, CA

Pronouns: She/Her & They/Them

Lindsey has worked in the San Francisco Bay Area nonprofit education sector in the Bay Area since 2011, and has been an NPSP Salesforce Administrator since 2014. As the Cloud Support Specialist at Playworks, she supports users to leverage Salesforce and other cloud-based applications to bring the power of play to schools across the country.

She is passionate about the power of voice and the impact our stories have in the ways we imagine solutions and give shape to our world. Lindsey is a writer, performer, and visual artist, and a proud alum of the Emerging Arts Professionals - San Francisco Bay Area Fellowship where she completed an exciting year as a Cultural Equity & Regenerative Practices fellow.

For more information about Lindsey and/or to contact them: Salesforce Power of US Hub, Twitter, LinkedIn

Makeda Keegan


Business Analyst, Northeastern University
Boston, MA

Pronouns: She/Her/Hers

Makeda Keegan works at Northeastern University in the Lifelong Learning Network’s Information (LLN) Technology division. She has been responsible for enterprise-level technical services across the University that include business analysis, project management, and strategic planning for Salesforce technologies, digital signage, mobile application services, and social media.

She constantly seeks opportunities to pursue her interests in social justice and public policy and believes wholeheartedly that when used appropriately, technology can be a powerful force for positive change.

Makeda is a proud triple husky, receiving her Bachelors, Masters, and Ph.D from Northeastern University.

For more information about Makeda and/or to contact her: Salesforce Power of US Hub, Twitter, LinkedIn

Marisa Lopez


Director of Account Management, Presence Social Impact
San Francisco, CA

Pronouns: She/Her/Hers

Marisa is a Salesforce Evangelist who has helped hundreds of nonprofit organizations leverage Salesforce to forward their mission. She often refers to herself as a Technology Therapist.

Prior to joining the world of nonprofit tech, she spent a blissful decade immersed in marine conservation, policy, and education. Her greatest accomplishment is raising her beautiful, independent, level-headed daughter.

Her passions include experiential parenting, SCUBA Diving, enjoying the moment, failing forward, attempting the impossible, and amplifying women in tech.

For more information about Marisa and/or to contact her: Salesforce Power of US HubTwitterLinkedIn

Rachel Hands

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Director of Client Services, PatronManager
Boston, MA

Pronouns: She/Her/Hers

Rachel has been working in the nonprofit Salesforce ecosystem since 2010, with a focus on performing arts organizations, a drive for problem-solving, and a passion for creating an equitable and effective work culture.

Before finding her place in the tech world, Rachel spent her days as a classically trained horn player with a Master’s degree in music history. Today, she spends her free time running, knitting, biking, reading, and constantly rewatching The Golden Girls.

For more information about Rachel and/or to contact her: Salesforce Power of US HubTwitterLinkedIn

Samantha Shain

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Database Administrator, William Penn Foundation
Philadelphia, PA

Pronouns: She/Her/Hers

"If you want to make the world a better place, learn something useful and then be generous with it." Samantha learned this lesson many years ago, and it's still a guiding principle for her. Praise nurses, librarians, teachers, farmworkers, mechanics. And yes, praise database admins! Her philosophy is that allyship is about what you DO, not what you say. As an accidental admin turned pro, Samantha uses her data skills to make a difference in social justice organizations. On a peer level, she looks out for under-represented and under-appreciated staff members. Salesforce is an awesome way to share professional development opportunities and correct historic inequities in the workplace. This is how she steps into her power and leverages her skills toward social justice. And you can, too!

For more information about Samantha and/or to contact her: Salesforce Power of US HubTwitterLinkedIn

Susan Tobes


Vice President of Business Development, Exponent Partners

Pronouns: She/Her/Hers

Susan is currently charged with leading revenue growth for Exponent Partners. She is responsible for all sales, marketing and partner relationships.

Susan has been working in the ecosystem for over 10 years and has held positions including VP of Sales, CIO, PMO Director and more.

With over 30 years of technology experience, she is a force for change. She has grown several organizations sales by over 400% in short spans of time.

For more information about Susan and/or to contact her: Salesforce Power of US HubTwitterLinkedIn

Vered Meir

vered meir

Success Engagement Senior Manager,
Boston, MA

Pronouns: She/Her/Hers

Vered joined in September 2017 after working at many mission-driven nonprofit organizations since 2005, and in Salesforce-focused roles since 2010. At she works as a Success Engagement Manager, supporting nonprofits early in their journey with Salesforce in ensuring that they are prepared and have all the resources they need as they get ready to implement.

Vered is Jewish and a proud queer femme. She lived in the Bay Area until 2016 but now lives in a small suburb outside of Boston. In her non-Salesforce time, you can find her walking her dog, knitting, or making a cheese board for a gathering of friends.

For more information about Vered and/or to contact her: Salesforce Power of US HubTwitterLinkedIn